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How to capture the attention of your audience


Speakers like one who once made a United States Senate investigating committee squirm with annoyance.

He was a high ranking government official, but he did not know any better than to talk on and on, vaguely, without ever making his meaning clear. He was pointless and obscure, and the committee’s confusion mounted by the moment. A senior Senator from North Carolina, got a chance to say a few words -and they were telling ones.

He said the official reminded him of a husband he knew back home. The husband notified his lawyer he wanted to divorce his wife, although he conceded she was beautiful, a fine cook, and a model mother.”Then why do you want to divorce her?’” his

Lawyer asked.’”Because she talks all the time.” the husband replied. “What does she talk about?”

“That’s the trouble;’ the husband answered.”She never says’”

This is the trouble, too, with many speakers, both women and men. Their hearers don’t know what such speakers are talking about. They never say. They never make their meaning clear.

In this article, you received a formula for making short talks to get action from your listeners. Now, I am going to give you methods to help make your meaning clear when you set out to inform, and not motivate, your listeners.


We make informative talks many times every day giving directions, or instructions, making explanations and reports. Of all communication of talks given every week to audience-everywhere, the talk to inform is second only to the talk: to persuade or get action. The ability to speak clearly precedes the ability to move others to action. A Young man one of America’s top industrialists emphasizes the need for clear expression in today’s world:

As one enlarges his ability to get others to understand him, he opens up to that extent his opportunity for usefulness. Certainly in our society, where it is necessary for men even in the simplest matters to co-operate with each other, it is necessary for them first of all to understand each other. Language is the principal conveyor of understanding, and so we must learn to use it, not crudely but discriminatingly.

 In this article there are some suggestions to help you see language so clearly and discriminately that your audience will have no difficulty understanding you. 

When you walk before your audience to speak, do so with an air of anticipation, not like a man who is ascending the gallows. The spring in your walk may be largely put on, but it will do wonders for you and it gives the audience the feeling that you have something you are eager to talk about. Just before you begin, take a deep breath. Keep away from furniture off, from the speaker’s stand. Keep your head high and your chin up. You are about to tell your listeners something worthwhile, and every part of you should inform them of that clearly and unmistakably. You are in command, and as Mr. X and Y would say, act as if you are. If you make an effort to send your voice to the back of the hall, the sound will reassure you. 

This principle of “warming up our reactivity,” as Mr. X and Y describe it, can be applied to all situations that demand mental awareness. In their communication Techniques for Efficient Remembering. 

One of the reasons for starting your talk with the Example step is to catch attention at once. Some speakers fail to get attention with their opening words because all too often these words consist only of repetitious remarks, cliches, or fragmentary apologies that are of no, interest to the audience. “Unaccustomed as I am to public speaking;” is particularly offensive, but many other commonplace methods of beginning a talk are just as weak in attention-getting value. Going into the details of how you came to choose the subject, revealing to the audience that you are not too well prepared, they will discover that fact Soon enough, or announcing the’ topic or theme of your talk like a preacher giving the text of the sermon are all methods to avoid in the short talk to get action. Take a tip from top-flight magazine and newspaper writers: begin right in your example and you will capture the attention of your audience immediately.

Dear citizens, as we are all aware the information is powerful and fruitful to pass the message to the audience. My concern is to protect the rights of the listeners so that he or she will not get sick the way Mr. Ateny Wek presents himself on SSTV. 

By the way, the position of press secretary of the president is very sensitive it requires the person with high qualification in Mass Communication bachelor’s degree and masters. Therefore, my humble request to the visionary leader President Salva Kiir is to accommodate Mr. Ateny Wek somewhere else.

Furthermore, the best lawyers who went to the school of law will agree with me because the best public speakers are the lawyers. Otherwise, I am surprised when Mr. Ateny Wek got his bachelor’s degree in law with neither the principle of public speaking nor the communication skills in English. As a concerned citizen of this nation, I recommend Mr. Ateny Wek to the Ministry of Finance and Economic Planning or Ministry of Justice. Additionally I’m requesting our leaders to consider media like the mirror. The mirror means an object which reflects who something looks like. For example when you wake up in the morning preparing yourself for work, the first thing you do is to pick up a mirror, brush your teeth and get dressed. In a process using a mirror to beautify yourself, in case anything which is not smart the mirror will help you to show it to you.

Therefore, the mirror helps you to see what is not beautiful, the alternative is to correct yourself rather than breaking the mirror. 



If you start your talk with phrases that answer one of the questions, Who? When? Where? What? How? or Why? You will be using one of the oldest communication devices in the world to get attention-the story. “Once upon a time” are the magic words that open the floodgates of a child’s imagination. With this same human interest approach you can captivate the minds of your listeners with your first words.

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